Bell Celebrates 50 Years of Innovation In Rodent Control

Bell Laboratories’ reputation as the world leader in rodent control technology is built on finding innovative solutions to an enduring problem. We pride ourselves on that reputation, which is why we strive to produce the highest quality products possible.

In 2024 alone, we’ve launched several new products and made many of our existing technologies more globally available. With regulatory pressures tightening around the world, we’re committed to equipping pest control professionals (PMPs) with the tools they need to be successful.

Looking Back, Pushing Forward

As Bell celebrates its 50^th anniversary this year, we aren’t slowing down.

Bell started in a small Madison garage in 1974 with one product, Rodent Cake. Now, we’re planning a state-of-the-art technical manufacturing addition to our 600,000 sq foot Windsor, Wis. plant which enables us to continue to provide rodent control innovations. We are always looking for ways to advance the professionalism of our industry.

This is evident in our strong commitment to the iQ product line, Bell’s rodent monitoring technology. Since launching iQ, we’ve found that PMPs have a growing need for smart rodent control. iQ products provide both enhanced efficacy and increased productivity. They lower labor costs while improving the technician experience and job satisfaction – both wins for your company.

You will continue to see new iQ offerings in the months ahead, like the new Mouse iQ snap trap launching in February 2025.

A Strong Inner Circle

Bell’s success ultimately comes from listening to our dedicated partners. It’s vital to be surrounded by people who understand the work you do and who will work with you.

The world of rodent control is always changing, which is why we rely on feedback from our partners to develop new technologies, baits, and more. Everything we do is to help you find success.

Please get in touch with your Bell technical reps so they can show you how Bell’s products can benefit your company.

We wish you a prosperous 2025. On behalf of all Bell employees, we appreciate your business and thank you for your support.

Steve Levy

President and CEO

Bell Laboratories