Massey Services Smashes ‘MAD in April’ Records

The event has been held since 2000. The company chose the month of April to help “bridge the gap” between its termite and pest seasons, said Ian Robinson, vice president of sales and business development, Massey Services. To coincide with this year’s Summer Olympics, the theme was “Go for the Gold.”

Massey Services, located in Orlando, Fla., had its 1,900 employees work in teams throughout the company’s locations in Florida, Texas, Louisiana, Oklahoma, South Carolina and Georgia for the two-day sale. Each team member was responsible for making at least two sales. Teams competed against each other for “prizes and bragging rights.”

“We’re extremely proud of all of our team members,” Robinson said. “The camaraderie and excitement leading up to this sales event and the playful competition we see throughout the two-day event is great.”

The initiative resulted in sales increases in every region; it was the first year the Oklahoma and Austin, Texas, service centers participated. Robinson said the total effort of all teams resulted in about a 53 percent increase in units sold and about a 42 percent increase in dollars sold compared to last year.

“We developed the program as a great team-building opportunity for our corporate team members and our service center team members,” Robinson said. “More importantly, we wanted all of our team members to connect with our customers and prospective customers.”

Tony Massey, president of Massey Services, said MAD in April is an integral part of the company’s success. “Each year, all of our team members, regardless of their role in the company, travel to our service centers to participate in the event. They work in teams to meet with our customers and prospective customers.”

Added Ed Dougherty, executive vice president and COO, Massey Services, “I couldn’t be more proud of our team members. This experience provides our corporate team with an excellent learning opportunity of how our operations team functions and provides our field team members the chance to learn more about our corporate office. All of our team members did an outstanding job during the event.”

The author is an editorial intern for PCT magazine. Email her at mfernandez@gie.net.