[Technology Update] Redesign Better Serves Mobile Users

The PCT Media Group is pleased to announce a completely redesigned and updated version of PCT Online, which has been optimized for easier navigation, especially for PCT Online’s fastest-growing user segment — mobile users.

“Recognizing that our readers consume PCT’s news and technical resources in many different electronic formats, the goal of this redesign was to organize and streamline our content for users, whether they are accessing it from an office computer, a tablet, or a mobile phone,” said PCT Publisher Dan Moreland.

The end-result is a website featuring improved graphics, enhanced news coverage and easier navigation. Highlights include:
 

Mobile-Friendly Design. All articles, multimedia files (videos, podcasts, webinars, etc.) and other resources have been standardized in a format that is easy to access, and will function properly on most mobile devices.
 

Enhanced News Coverage. PCT Online has long been the go-to source for the most comprehensive, up-to-date news coverage on issues impacting the structural pest control industry. The new website features expanded news coverage accompanied by bigger and higher quality photos and graphics.
 

Improved Search Engine. The latest version of PCT Online features enhanced search functionality aimed at simplifying the interface for users while providing a rapid response to all reader inquiries. Pest management professionals can now access past news articles, product releases, feature stories, podcasts, webinars, and other valuable PCT content quickly and easily, with an “endless scrolling” feature designed to enhance the user experience.
 

The Pulse. Find out what the pest control industry is buzzing about in The Pulse, a new area of the website featuring interviews with leading PCOs, the latest online reader polls, and stories about pests (and pest control) in popular culture.
 

Videos/Podcasts. The PCT staff regularly conducts video interviews with PCOs, technical experts, researchers and others. We also collect and make available for viewing Web videos, TV commercials, educational resources and other footage provided to us by PCOs and manufacturers. Additionally, we record industry- specific podcasts, which are available on our website and also can be downloaded on most mobile devices.
 

More Social Media Integration. In response to the growing popularity of social media sites such as Facebook, Twitter and LinkedIn, redesigned PCT Online better allows for our users to more easily share PCT content across these platforms.

We hope you like the new enhancements and we welcome your feedback.

Contact the author at bharbison@gie.net.